Branding is an essential key to the success of any company, organization or business. And custom woven patches are an easy way to create a brand that people will recognize.
Think of your favorite restaurant, charity or clothing store – what is their brand like?
The restaurant may utilize minimal design and earth tones to emphasize that their food is healthy. If the fare they serve is on the greasy-side, they may lean heavily on bright colors. This signals good feelings that come from eating there.
Many environmental charities rely on bright greens and blues in their branding. And clothing store branding runs the gamut from vibrant colors and bold designs to understated and muted tones.
How to Create a Brand With Custom Woven Patches
The way that your brand interacts with the world helps determine what sort of look your custom woven patches will need.
For instance, a piano repair company may highlight the elegance of the black and white keys in their custom woven patches where a vintage upcycling company may opt to use bright, retro text and daring colors.
Branding is all about recognition, which means your design has to remain consistent. Brands like Gucci and Dunkin’ Donuts have been around for long enough (and remained successful enough!) that a change in their branding may entice more consumers to their brand.
Newer brands should stick to the same look and style until the settling period is over and the sudden change won’t affect their bottom line or the way their customers perceive them.
Nothing spells doom for your brand like inconsistency. Before it can make a lasting impact in the marketplace a young brand has to establish itself and its style is always changing or bland, it will be much harder for your brand to succeed.
Consistency shows consumers that your brand can be trusted and that your brand is sure of itself.
Woven Patches or Woven Labels
The size of your custom woven patches also depends on their use. Will you place your patches on uniforms or will you use them as labels? If you’re ordering custom woven patches for a uniform larger and easy to identify is the way to go. Place them somewhere highly visible.
Labels are so versatile. Companies place them on the bottom of shirts, on the back or even inside of pants or on the brim of hats. Labels are less flashy and tend to attract consumers who are more about comfort and reliability rather than recognition of brands.
PatchSuperstore carries high-quality custom woven patches designed with your brand in mind. Our art department is always ready to assist in creating patches for both young and established brands. We will help you tweak and perfect until your custom woven patches are exactly right.