What makes great Food and Beverage slogans? Maybe the slogan rhymes or uses a pun or play on words. Usually, it is very short – less than 5 words. A good slogan always highlights a unique angle for the product and helps to illustrate the brand’s bigger idea.
Below you will find some of the most recognizable Food and Beverage slogans ever devised. Let them be the inspiration for your upcoming endeavors.
McDonald’s “I’m Lovin’ It”
This fast food giant has secured a loyal following and isn’t afraid to brag about it. Their Food and Beverage slogans perfectly capture the endorphin rush that happens after you take a bite into their delicious burgers and fries.
Whole Foods “World’s Healthiest Grocery Store”
This supermarket giant sells only the finest in organic and natural foods and products. It’s no surprise that their slogan leans into this idea. Whole Foods is known for their outrageous prices and delicious selection. Like any health food store, the average consumer probably won’t shop there, but people who value certain products will shop there loyally.
Dunkin Donuts “America Runs on Dunkin”
One of the most prolific donut chains in the world, Dunkin Donuts began focusing their marketing on coffee and because of their ready availability and low-prices, they now rival Starbucks with regards to success and stock prices. Their food and beverage slogans invite people to begin their daily routine with their product.
Sprite “Obey Your Thirst”
This classic lemon-lime soda has solidified its place in the hearts of Americans. Their slogan implores people to quench their thirst with their beverage. Sprite also sponsors many athletes and the slogan “Obey Your Thirst” plays into the idea of discipline and training.
Driscoll’s Berries “Only the Finest Berries”
Driscoll’s Berries are the mainstay in many grocery stores. Providing the country with blackberries, blueberries, strawberries, and raspberries – this company has the berry market cornered. Only four words long, Driscoll’s food and beverage slogans are unpretentious and straight to the point.
Burger King “Have It Your Way”
Burger King offers their customers plenty of customization options – including a vegetarian burger patty. It’s no surprise that they decided to tout all of their customization options in their concise four-word slogan.
Idahoan Mashed Potatoes “The Original Comfort Food”
Who doesn’t love mashed potatoes? It’s no surprise this indulgent dish is included in the menu for almost all major holiday meals! Idahoan, famous for their various instant mashed potato recipes, uses their slogan to speak to the nostalgia and pleasant memories associated with the food.
Ragu “A Sauce Simmered In Tradition”
Today we take the convenience and ease of jarred pasta sauce for granted, but in the 1950s Ragu was a game changer. Capturing the flavor and authenticity of a homecooked pasta dish, Ragu’s slogan focuses on the idea of family recipes and comfort food.
Vitamin Water “We’re Funner Than Water”
Vitamin water was originally marketed as a healthy alternative to soda and a way to replenish the body with electrolytes. Today we know that it is little more than water with a ton of sugar in it. But the company seems to have caught up with that notion and leaned in with a silly slogan, “We’re Funner Than Water!”
Red Bull “Red Bull Gives You Wings”
This is one of the most recognizable slogans because of its simplicity and how clever it is. Red Bull, the very strong energy drink, is associated with productivity and pushing boundaries – the idea that the drink can give you that extra boost you need to power through the day is communicated very well with the metaphor of “wings.”
5 Gum “Stimulate Your Senses”
5 Gum had a very successful marketing campaign with cool, high tech looking commercials. The commercials would end with a male voice whispering their slogan and they left a strong impression. It may taste like any other gum, but the marketing was brilliant enough to make it stick in people’s minds.
Monster Energy “Unleash The Beast”
Another energy drink slogan that perfectly captures the essence of their product. Monster drinks are large and very strong, giving them a beastly quality. It also serves as a metaphor for the possibilities that occur when you drink a monster and become energized.
Oreo “Milk’s Favorite Cookie”
I doubt very seriously that anyone on earth dislikes Oreos. Chocolate cookies set on either side of a delicious vanilla creme filling – what could be better? One of the greatest memories of childhood is dunking Oreos in milk and watching cartoons on the weekends. So, it’s no wonder why Oreo would capitalize on this memory.
Cheerios “Bee Happy, Bee Healthy”
One of the most famous breakfast cereals, Cheerios have been known to lower cholesterol when eaten regularly. There are many varieties of Cheerios, but the most popular is Honey Nut Cheerios. The mascot is a honeybee which makes the slogan very punny.
Trident Gum “Bursting With Flavor”
The first pack of Trident gum hit stores in 1964, meaning that this gum is more than 50 years old! Their slogan has changed over the years, but today it is, “Bursting With Flavor.” The company makes many different styles of gum and numerous flavors so their all-encompassing slogan hits the mark perfectly.
Lucky Charms “They’re Magically Delicious”
Lucky Charms has one of the catchiest jingles ever written! Anyone who has a television knows exactly how the tune goes. Lucky Charms has had the same slogan from the beginning of their creation. The sugary classic features differently shaped marshmallows and a friendly leprechaun as their mascot.